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April 2021
Uniting Industries | Igniting Ideas

| 15 YEARS OF GROUP Y

2006 - 2021
2021 marks our 15th year since our first gathering. Because of YOU, our community has grown and constantly evolved. We have expanded beyond holding events (in-person & virtual) to offer an eco-system of tools and resources to help you grow personally and professionally - through Industry Resource, Authenticity, ASC and now our Lifetime Membership. 

Here is to the next 15 years!   Thank you for your support.

| MARKETING IN THE POST PANDEMIC TIMES

APRIL 8
With respect to all the personal heartache this pandemic has caused, it looks like we are in fact emerging into the new future which looks like… what? Hear from thought leader Guy Kawasaki, along with top Sport and Active Lifestyle industry executives who will discuss how they’re planning for the road ahead. Bring your questions and get ready to take notes!
Secure Your FREE Ticket

| CREATING INCLUSIVE CONTENT

APRIL 8
SIA Town Hall series will examine the importance of creating content that reflects and connects with diverse communities and how to build stronger connections through content. Hear from Virgil Abloh, Foot Locker VP Marketing Jason Brown, photographer Stan Evans, and Uninterrupted's Karin Kildow.
View Upcoming Events

| AUTHENTICITY 

#2 VANS
What Brands Are Authentic? Vans has ranked #2 on Authenticity.co for the past year  -  Our community explained why;

• They have held onto the grassroots of the industry. They have not forgotten how they became successful.
• True to what they are, where they came from and what they stand for. Legacy helps.
• Core values, focus, and consistency
 
Learn More About Authenticity

| HYPERICE 

CEO DISCUSSES THEIR GROWTH & MARKETING
HYPERICE, best known for its popular percussion massage devices like the Hypervolt and Hypervolt Plus, has benefitted from an aggressive strategy during the pandemic that’s paying off in substantial growth. CEO Jim Huether shares some candid insight about how the company was able to adapt and quickly re-evaluate its connection with consumers at all stages of their journey. 
Watch Interview

| RAD SEASON

PODCAST SERIES
Every week action sports enthusiast and Rad Season founder Oli Russell-Cowan speaks to people who have undertaken seemingly extraordinary feats of fun. Listen to unbelievable stories from sports agent Circe Wallace, Warped Tour founder Kevin Lyman, TV personality Selema Masekela, Liquid Death's Steve "Stix" Nilsen, pro athletes, and more.
Listen to Rad Season Episodes

| JOBS 

TO GROW YOUR CAREER 

| STAY CONNECTED 

WITH OUR COMMUNITY 
Daily updates will be posted on our social profiles, please join us there to continue the conversation.
 
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Founded in 2006, Group Y is the original and leading collective of professionals focused on youth marketing, lifestyle and other progressive and expressive cultures.

Copyright © 2021 Group Y, All rights reserved.
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