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September 2022 
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🌎 Founder Gives Away Company
Patagonia's unprecedent move to help the planet
Welcome to our bi-monthly Group Y update, as we bring you all the latest events and updates from our community. 
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Support Week 2022

Sept 27-30  • Los Angeles, CA  
 

Shopify’s support team and partners are sharing valuable lessons and personalized consultations. Join us at Shopify LA to get free support for your business in real life; filing small business taxes, running your Shopify store, marketing and business planning, product shots & more.

Family Style Food Festival

Oct 9  • Los Angeles, CA  
 

An immersive festival experience perfectly pairing the streetwear & culinary worlds with real-life entertainment. Family Style features a delicious food lineup, top-tier restaurants, collaborative merchandise from the hottest brands and designers, "Next In Line" cooking competition, a Kid's Area, & a curated music lineup.

Surf Park Summit

Oct 16-18  • San Diego, CA  
 

The future of surfing is creating more access to waves than ever before. The explosion of surf parks is making that a reality and this Oct., the biggest names in human-made waves are coming together for Surf Park Summit.

YMS LA

Nov 3  • Los Angeles, CA  
 

Looking to understand and reach the ever changing Youth demographic? YMS is focused on how brands can better understand and target the Gen Z market. Returning to the West Coast , this is our most diverse and exciting festival to date. 50 + powerhouse speakers including the biggest and most disruptive Gen Z brands.

ComplexCon 

Nov 18-19  • Long Beach, CA  
 

An expertly-curated festival of the future, bringing together the world’s most influential brands and artists for an immersive and unforgettable two days of style, sneakers, art, food, music, inspiration, and more.

| Giving Away Patagonia 

“Earth is now our only shareholder.”
Yvon Chouinard  - Patagonia Founder
 
Last week Patagonia announced something true to their brand ethos and further showed why they are ranked #1 on our Brand Authenticity Index. Rather than selling the company or taking it public, founder Yvon Chouinard & family have transferred their ownership of Patagonia, valued at about $3 billion, to a specially designed trust and a nonprofit organization to combat climate change and protect undeveloped land around the globe.

Since its beginnings, Patagonia has been a champion for environmental issues, from the way they source & produce their products to create less harm on the planet to their messaging on sustainability and local issues.

"While we're doing our best to address the environmental crisis, it's not enough. We needed to find a way to put more money into fighting the crisis while keeping the company's values intact."


As Yvon stated, "Truth be told, there were no good options available. So, we created our own."

We applaud Yvon and the entire Patagonia family for being a leader, following their path with unwavering determination, and helping to save our planet.

Read Yvon's full letter about his decision
VIEW AUTHENTICITY 500

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