Copy

Industry Fact:
US Halloween Spending to Hit Record of $10.6 Billion
Despite rising prices, consumers are going all-out for the second-biggest shopping season of the year.

| INSIGHTS

According to new poll from ActiveCampaign, 60% of consumers indicate negative sentiment toward retail giants, jumping to 69% of Gen Z and 51% of Boomers—a huge opportunity for SMBs to gain market share. However, the data revealed that SMBs struggle to stay top of mind for consumers, especially when many sell across multiple marketplaces and need to make sure their operations are connected.

Additional findings from the study:

  • 84% of consumers plan to shop small during the holidays
  • SMBs should be targeting Gen Z and millennials for holiday shopping
  • Price isn’t always queen, 1:1 relationships still win
  • Consumers are on the hunt for small businesses to engage with
READ MORE INSIGHTS
| NEWS

A recent survey of San Diego Sport Innovators (SDSI) Members points toward a very bullish 2023 for companies in the Sport, Active and Healthy-Living space. 63% see it as a year of opportunity, and 68% are planning for a significant increase in sales. The same percent saw beginning 2023 inventories as acceptable or better, while 93% of all respondents plan to maintain current employee counts or increase staffing.

Delivery firms that struggled with too much pandemic-fueled demand from online retailers like Amazon and Walmart, now have the opposite problem - too much delivery capacity.

Growth will be driven by increasing acceptance of digital payment methods and technologies that enable digital payments during the checkout procedure, such as NFC payments.

Small retailers are hardest hit by high credit card swipe fees, especially during this period of inflation.

The release of "Loox Upsells", a tool for ecommerce sites to increase the average order value by enabling online sellers to display photo reviews next to post-purchase upsell offers.

Conversion Zone empowers Commerce Cloud customers to determine the site speed where shoppers convert most. This enables these brands to optimize their sites to ensure pages are loading in the “Conversion Zone” resulting in higher online revenue, as well as better shopper experiences.

READ MORE NEWS
| EVENTS
Wanna level up your business? Come to support week and get business insights from our experts. Shopify’s support team and partners are sharing valuable lessons and personalized consultations. Join us at Shopify LA to get free support for your business in real life; filing small business taxes, running your Shopify store, marketing and business planning, product shots & more.
UPCOMING EVENTS  

Sept 22  The CMO’s Guide to Digital Transformation in 2022

Sept 23  Brand Camp: Panel Discussion and Mentor Mixer for Consumer Brands

Sept 27-30  Shopify Support Week

Sept 28  Expert Session: Loans

Sept 28  Reach The Untapped Military Consumer

Oct 7  How Rising Inflation Is Shifting Shopping Habits

Oct 11  Succeed on TikTok With Creator-Led Campaigns
VIEW MORE EVENTS

THE NEXT GENERATION OF TREND FORECASTING. Trend Council expertly delivers trend analysis and design inspiration to designers and fashion professionals. Their trend portal showcases long term and fast track trends, runway analysis, color, pattern and retail reporting. We have long been partner consultants for premium retailers, designers, buyers and merchandisers around the globe, supplying them with the ingredients for future success.

VISIT TREND COUNCIL
| PODCASTS

LAYERS Podcast Series from Polartec is a deep dive into the relationship between the multi-billion dollar Outdoor Industry and the culture at large.

LISTEN TO PODCASTS
| FEATURED PROVIDER

GUSTO

GUSTO's people platform helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more.

A full-service payroll, HR, and Benefits. and HR platform serving over 100,000 small businesses nationwide. Gusto provides solutions for employee benefit plans in over 38 states. Gusto is also a completely cloud-based platform that offers software integrations with platforms like Xero and QuickBooks.

VIEW MORE PROVIDERS

| STAY CONNECTED
WITH OUR COMMUNITY


We share all of our updates, insights & news on Facebook, and Linkedin. Follow us there to get all of the latest and join the community.

Facebook
LinkedIn
Website
Industry Resource is Your Online Directory Of Service Providers & Insights To Help Your Business Grow 
Copyright © 2022 Industry Resource, All rights reserved.
________________________


update your info || unsubscribe.